| What is On Page Optimization |
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In Internet marketing On Page optimization are directly related to the content and structure of the website. This normally consists of pages written in the html but also applies to other document formats that are recognized & indexed by search engines crawler .There are many part of On page optimization,in SEO on page optimization involves meta tag creation and modification Url modification or modifying keyword frequency in the URL,changes in the title, Hypertext Links and Body text. It may also involve reducing unnecessary HTML codes. In search engine optimization on page optimization we also remove the JavaScript. We include it as a file in our html page |
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For each well optimized page should target between two and four keywords which is directly related to the contents or the theme of site. If you want to target more keywords then think about divide the content into separate website pages. It is a good practice to contain the keywords in the URL linking separated by hyphens without being too long, around 128 characters. and use as anchor text for internal page The Title tag should contain the keywords and try to avoid Stop Word in the title (E.g. about, an ,and ,are ,as, at, be, by, for, from and many more..) but arranged to make sense. |
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| There are many more things in on page optimization |
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| Title Optimization |
| This should be the first tag in the Head section of the page. There is evidence that search engines give more weight to factors higher up the page. |
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| Meta Tag Optimization |
| Both Google, Yahoo! and MSN Search will use the text they find on the page as a description so make sure your first header and sentence describe the contents. However some search engine watchers say that the new Microsoft search engine, currently in beta tests, puts some weight on meta-tags. |
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| Content Optimization |
| The content should be properly structured with the use of Heading (H1, H2, H3 etc) tags bold containing relevant keywords. Search-engines will only index a limited amount of text in HTML tags and using too many keywords will dilute the focus. |
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| Image Optimization |
| Some major search engine did not recognize the ../../images. Image alternate-text tags (ALT tags) are only indexed where the image is part of a hyperlink. However ALT tags are useful for non-graphical browsing and should be in use correctly. |
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| Keyword Density Optimization |
| Keyword density means the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page3%-5% keyword density is fine for major search engines but more than 10 % keyword density treated as keyword stuffing or keyword spanning by the search engines. |
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| URL Rewritings |
| In dynamic website URL`s contain a lot of special character (E.g. @, #, $, % and more...) that is not recognize/supported by the search engine .in that case we rewrite the search engine friendly URL. |
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| Link Structure Modification |
| Create anchor text to related internal pages. Keep the number of links to fewer than 50, and probably less and don't repeat identical outbound-links. Theme related pages should be at the same level in the site hierarchy and be linked through the site's menu structure and site map. |
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Some other on page factor is try to keep pages to less than 100 kilobytes and preferably not much more than a screen full of text. Large websites generally rank better than small websites for a number of reasons. Due to the size of website Search engines also like new content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website. |
